| Technological Marketing and Management |
| Abbreviation: TEHMAIME
|
Load: 30(L)
+ 15(E)
+ 0(LE)
+ 15(S)
+ 0(FLE)
+ 0(PEE)
|
| Lecturers in charge: |
dr. sc. Marinko Jurčević |
| Lecturers: |
Bia Mandžuka mag. ing. traff.
(
Exercises, Seminar
)
|
| Course description: Basic definitions of marketing, marketing management and technology marketing. Marketing and sales services of network operators.
Sales Manager activities for large customers. Sales management. Strategic analysis: portfolio analysis, SPACE, SWOT, product
and technology life cycle. Technology Marketing Research (<>, <>, experimental). Marketing Information System
(MIS). Marketing mix concept and design. Price elasticity of demand and supply. Application of AHP (Analytical Hierarchy Process)
in marketing decision making. Examples of TM mixes. TM-mix optimization. Tariff marketing modeling. Designing a promotional
mix. Project management. Technology Marketing Knowledge Management. Application of one-factor and multi-factor models of demand
and supply. Analysis of company marketing orientation. Designing experimental research to test markets and technologies.
|
| Compulsory literature: |
| 1. |
Bošnjak, I.: Tehnologijski marketing, Fakultet prometnih znanosti, Zagreb, 1996. |
| 2. |
Čekić, Š., Bošnjak, I.: Menadžment u transportu i komunikacijama, Univerzitet u Sarajevu i Sveučilište u Zagrebu, 2000.
|
| Recommended literature: - - - |
|